"Measuring yourself on the Net Zero journey is the only way to keep your focus on continually reducing your carbon footprint."
Jurassic Fibre is a company that is bringing fibre connectivity to premises throughout the South West of England. Their CEO and Founder, Michael Maltby, was introduced by Balanced Energy to the CBN Expert accounting software to help them establish themselves as a Net Zero business.
The drive to become Net Zero for Jurassic Fibre comes from the belief that we are consuming more of the world’s resources than is actually sustainable and that we have to start doing something about it. In addition Michael recognises there is also a pragmatic business benefit to building sustainability into their business strategy.
“When making a buying or employment decision, people are increasingly wanting to buy from, or work for, people that share the same values. For us at Jurassic Fibre in order to motivate our staff and appeal to our customers we have to build a business that is sustainable in the same way that people want to live their lives.”
He adds that “faced with a similar products or services, people are increasingly choosing businesses that can demonstrate a commitment to sustainability.”
“People are increasingly choosing businesses that can demonstrate a commitment to sustainability.”
Using the CBN Expert dashboard to establish the baseline data to work from has been key to establishing this plan and the validation process by the Future Net Zero Standard demonstrates this commitment to suppliers, customers and staff.
“Measuring yourself on the Net Zero journey is the only way to keep your focus on continually reducing your carbon footprint.”
Using this baseline has demonstrated where we need to go next. We have already switched to a greener energy tariff and it is in our plans to add solar panels to our warehouses and then eventually switch our fleet to electric vehicles. All will have a significant impact on our carbon impact.
To read more about Jurassic Fibre head to their website www.jurassic-fibre.com